Krispy Kreme Doughnut Corp. on Wednesday made an in-road into the Nigerian food and beverage market.
With an investment portfolio of $7 million, the doughnut maker started offering 16 different varieties of doughnuts, as well as Nigerian blended coffee.
The expansion into the Nigerian market is indeed expected to generate at least employment for 200 Nigerians with new outlets expected to be operating over the next few months.
Alexander Trotter, the non-executive director of the company, explained that the investments in Nigeria are expected to bring dynamism to the country’s food sector through offerings that separate the brand from others.
“We are thrilled to be expanding into Nigeria, and we are looking at other cuisines over the next few years. Our expansion into Nigeria is informed by the potential in the domestic market and the need to do something rare”, Trotter added.
The expansion of Krispy Kreme brand in Nigeria is implemented by Quality Foods Africa under a development agreement that will bring 20 Krispy Kreme shops to Nigeria over a period of five years.
Basically, this would mark Krispy Kreme’s presence in Nigeria to be the 34th country where the company has made its presence as the open production strategy is also expected to strengthen the company’s commitment to consumers in the area of quality and high standards.
On raw materials sourcing, Anson Markle, the company’s director of international franchise operations, explained that while coffee is locally soured, its materials for doughnuts were soured intentionally to keep the standards and recipe enjoyed across its stores.
“As with most sweet treats, Krispy Kreme doughnuts should be enjoyed as part of a balanced diet. We take pride in the quality and nutritional value of our ingredients. For example, Krispy Kreme uses a shortening blend that has zero grams of trans fat per serving. Our doughnuts are produced according to strict quality standards on site in our shop – and our customers can experience our Doughnut Theater”, Markle explained further.
Markle further added that the firm has invested in the best quality equipment and presently putting its 200 Nigerian employees through extensive training to ensure the customer experience is world class.
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