Walmart will introduce some new apparel brands at low prices while phasing out a couple of older brands as result.
The revamped clothing line will include Time and Tru for women, Terra & Sky for plus sizes, and Wonder Nation for kids.
Also, existing brand, George, will be reconfigured to only sell items for men. Walmart incorporated the brand from its British unit Asda.
On the other hand, current labels like Faded Glory, White Stag, and Just My Size will be phased out. Though the company chose to continue selling some items form these shops online.
The plans were confirmed by a source who asked to remain anonymous as the information hasn’t been released by the company yet.
Last year, Walmart announced that it will redesign its website. It will have more focus on home goods and fashion, which includes merchandise from Hudson’s Bay-owned Lord & Taylor. The department store chain is set to reveal its flagship shop on Walmart.com later this spring.
As Walmart acquired Modcloth, Bonobos, and Moosejaw, the company has begun accumulating established brands under its name. Now, it looks to refresh its own suite of label to go along with the new acquisitions.
Items from new brands Time and Tru, Terra & Sky, and Wonder Nation can already be bought online.
Walmart will be releasing a report of its fourth-quarter earnings on Tuesday.
13-One Develops Products with Materials Used by NASA
New sportswear start-up 13-One makes their jackets out of materials NASA uses in its spacesuits.
The start-up’s jackets are lined with a radiant barrier developed by NASA scientists to protect astronauts from extreme temperatures. The technology gives the jacket a light-weight, reflective insulation capable of retaining a person’s body heat by 90 percent.
“This is a technology that was used in space and is still being used in space,” said founder and CEO of 13-One, Hema Nambiar. “Now it’s for everyday use.”
Nambiar decided to make her own sportswear design using the material after finding out that the material has not yet been used by any apparel company.
The company’s apparel is available in two unisex styles and one trench style for women.
13-One launched in June of 2016 and is headquartered at Larchmont, New York. The company has sold more than 800 units by far.
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