Apple Inc. faced lawsuits after it admitted to slowing down older iPhones with weak batteries. It has now announced the fall of prices for its battery replacement as an apology for the iPhone slowdowns.
The U.S. tech giant released its statement on Thursday. It talked about its controversial decision of slowing down older phones for the sake of battery stability.
It said that it was aware how its customers might have felt that it had let them down. “We apologize. There’s been a lot of misunderstanding about this issue so we would like to clarify and let you know about some changes we’re making,” Apple said in the statement.
“First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades,” the company said. “Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.”
As compensation, the company announced that it will be cutting $50 off the out-of-warranty iPhone battery replacement for next year. This will bring the cost down to $29 for anyone that has an iPhone 6 or later models. It will be implemented by late January and is available to its international customers until December 2018.
New Shops in Saudi Arabia
Apple and Amazon.com, Inc. are in talks of setting up shop in Saudi Arabia. The two giants are in licensing discussion with Riyadh regarding investing in the country. This was according to two unnamed sources.
Another source was able to confirm that Apple was in talks with The Saudi Arabian General Investment Authority.
Third parties helped bring the presence of Apple and Amazon to Saudi Arabia. None of the international tech giants have direct retail in the country.
Apple will be focusing on its popular products as the first Apple Store might open in 2019. Despite not having a direct store, Apple is already ranked as the second most popular phone provider in Saudi Arabia.
The discussions are part of Crown Prince Mohammed bin Salman’s efforts to add the high-tech look to the conservative kingdom.
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