General Motors Adds E-commerce Marketplace in the Dashboard

General Motors Co. launched its in-dash technology named GM Marketplace on Tuesday.

General Motors Headquarters

Outside the General Motors headquarters.

This in-dash e-commerce technology will be equipped with new cars that the company will be making. Its GM Marketplace will allow its roughly 2 million vehicle owners to use the icons on the dashboard screen to order food, seek fuel, or reserve hotel rooms, instead of using their smartphones.

“The average American spends 46 minutes per day on the road driving,” stated Santiago Chamorro, GM’s vice president for global connected customer experience. “We have an opportunity to make every trip more productive and give our customers time back.”

GM’s Marketplace technology was developed in collaboration with International Business Machines. The carmaker said that the technology will be automatically uploaded to around 1.9 million model-years 2017. It will also be immediately uploaded in later vehicles created by the company.

The Detroit automaker claimed that there will be around 4 million vehicles across its brands – Chevrolet, Buick, GMC, and Cadillac – which will be equipped with the capability in the U.S. by the time 2018 ends.

Chamorro said that the customers will not be charged for using the service. Nor will there be charges for the data transmitted to-and-from the car while making transactions.

“This platform is financed by the merchants,” Chamorro stated. He then added that GM will be getting an undisclosed amount of revenue from the merchants featured on its in-dash Marketplace.

Some of the food chains featured in the GM Marketplace are Starbucks, Dunkin’ Donuts, Wingstop, TGI Friday’s, and Applebee’s. The person can then order or reserve a table using the in-dash technology.

Other vendors, like Priceline are also available in the Marketplace. The technology can also help you locate gas station chains like Shell and Exxon Mobil.

GM’s November vehicle sales up 13 Percent

GM reported that its sales in China increased 13 percent in November to 418,225 vehicles. This is compared to last year’s data.

The company added that the increase follows the 11 percent increase in October.

GM sales volume in the first 11 months of the year reached a total of 3.55 million vehicles. The output is up 3.3 percent from the same period last year.

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